Drink Sustainably

Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions! €20,000 prize pool

Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!


betacup has teamed up with sponsors Starbucks, Core77, Denuo and Good Day Monsters to seek your help! 

The betacup challenge was founded in May 2009 by Toby Daniels and Mutopo in an effort to reduce the 58 billion paper coffee cups go to waste each year. The project began when Toby brought up some ideas he had for a more convenient reusable cup. As the team discussed the issue, they realized betacup might be an ideal project for a larger creative community – to open the challenge to even more outside-of-the box ideas.

In this contest, the betacup invites you to submit ideas, but also to comment and rate others’ ideas, and engage in discussions with other community members and contest jurors. The jury is made up of the betacup's board of advisors and will offer professional feedback and guidance throughout the contest.​


Task Definition

Rethink the way we consume coffee and present solutions that strive to reduce paper cup waste

Think beyond just the vessel for carrying coffee; develop a way to cause behavioural change at scale. 

A successful approach should consider the following:

  • Waste Reduction – how does the Idea reduce the number of non-recycled coffee cups thrown away each year?
  • Resources Required – what resources will it take to implement the Idea? (money, energy, water, materials, time, etc)
  • New or Existing Capabilities – does the Idea use existing technologies or approaches? If not, what must be created or invented to implement the Idea?
  • The Whole experience – Don’t forget the importance of the “whole experience”. Alternatives to paper cups are available today but they are not being widely used. How effective is the Idea likely to be in achieving its goal?

Submissions can be made in the form of image, audio or video files. This open submission process encourages you to submit ideas from sketch form all the way to rendered prototypes and communication campaigns.

Ideas, inspiration and more can be found on the betacup homepage and here


Target Group

  • People aged 18 to 50
  • Consume multiple cups of coffee per day, away from home
  • Convenience driven
  • Living consciously
  • Living in the city & in the suburbs


  • Relevant
  • Fun
  • Convenient
  • Useful
  • Engaging
  • Behavior changing
  • Inclusive

Mandatory requirements

There are no mandatory requirements in terms of visualization or format of your submission, but keep in mind that a clear, appealing presentation and precise written description of your idea helps the community and jurors understand and rate it appropriately.

Entries will be judged on a variety of qualities, including how they reduce waste, what resources they require, new or existing capabilities required for implementation, and the overall user experience.


Show all comments (49)

We think the same, and we were wondering also! Not really cool.


I note that there are a lot of people in the last few hours who do not love just one single idea, but bash still quite a lot. I realy hope that this votings can be eliminated in the final score! For me the rating concept of open contests don't realy works well :(



Open Contest = Epic Fail


@Donna - as in each contest we're reviewing the ratings in detail. Mass-Bashing is surely not being tolerated.


we'll use the next 48h to check all ratings again. The rating status of community members with strategic or manipulative rating behaviour will be put on false, hence their ratings won't count anymore. We will then re-activate the tallying of the votes and present the final result. All votes cast by "bashers" will then NOT count anymore.

Have some trust!


Please, Jovoto team, be serious! You don't change rules during play, not in any game! You don't do it in football, nor in any game i know.
It is not very ethical to change the deadline in this contest, especially as this has been a 2 month marathon, as I understand. You just can't move the finish line 1 hour before finish! "Hey guys, we just found out that you shall keep on running another lap around the stadium!" As a matter of fact, you happened to break the rules of a treaty you stipulated two months ago between hundreds of participants and thousands of spectators and yourselves.

At the same time maybe you are free to change any rules you like, as this is your home ground, but you can not do it without jeopardizing your trustwhortiness, to say the least.

Unless I get a good explanation from you very soon, I will definitely hesitate to participate in any of your future contests.

of course not – sending this notification was a mistake due to a misinterpretation of server time and contest time. The contest was open until the end last night - just the notification was wrong.


You can't change the rules after the contest starts...


Above is a quotation from 11-Jun-2010 17:15, by Robhoski


cool. i am looking forward to see how your algorithm will work now... ;-)

We're currently discussing tweaks of the algorithms, which will have to apply for the new public contest format.

The tests we've run so far are pretty promising and we're confident to neutralize "stupid" rating behaviors which don't support the community idea at all. We all agree that popularity contests are not what we want at jovoto. Nonetheless we have to build the bridge of learning's together. ;)

So in this sense the Betacup project was a quite effective learning process.


I agree with you bunterberg. Let's learn from Betacup-contest to make jovoto a good and fair place to work together and not against each other.


Good job jovoto!! I believe in your super-algorithm now. ;-)


Dear all,

we are very sorry for the confusion!

The RATING PERIOD of the Contest Drink Sustainably was NOT CHANGED.

According to the official betacup rules (http://www.thebetacup.com/rules/) - the
rating period ends at 5 pm EST / 11 pm CEST - and that's when it ended.

The servertime was a little lost in timezones or in the cloud and that's why unfortunately the countdown was not set correctly.

Hence, there was no changing of the rules during the game, but rather a firm adherence to the rules.

Once again sorry for the confusion and thank you for your understanding!


Gratulation to all winners.


Congratulations to the winners!




I THOUGHT IT WAS THIS https://betacup.jovoto.com/ideas/4608 FROM Angelica & Katarina