The betacup challenge was founded in May 2009 by Toby Daniels and Colaboratorie Mutopo in an effort to reduce the 58 billion paper coffee cups go to waste each year. (More details on the thebetacup.com). Th project began when Toby brought up some ideas he had for a more convenient reusable cup. As the team discussed the issue, they realized betacup might be an ideal project for a larger creative community because there seemed to be many ways to address the issue.betacup teamed up with sponsors Starbucks, Core77, Denuo and Good Day Monsters to seek your help because they believe this is an issue that impacts so many people and that many of us may have already thought about as we go about our coffee drinking each day. Special FeaturesIn this contest, the betacup invites you to submit ideas, but also to comment and rate others ideas, and engage in discussions with other community members and contest jurors. The jury is made up of the betacup's board of advisors and will offer professional feedback and guidance throughout the contest. (in need of explanation, link to blog)There are two prizes: A prize awarded by the jury after the contest closes, and community awarded prize money for the top 5 ideas as rated by the community. The betacup is a Public Contest (in need of explanation, link to blog - I still dont understand this properly, so yeah, some explanation would be good), which means as you submit your ideas, they will be visible to non-community members and people can Sign Up to comments and ratings. This feedback process will help make ideas even better, so you are encouraged to submit ideas early to benefit from the feedback and improve your ideas.Dont have an idea? No problem, you can still help out by offering feedback to others.
- €10,000Total reward
- to be definedLicensing fee
- €2,0001st - 5th place
BriefingHelp reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Rethink the way we consume coffee and present solutions that strive to reduce paper cup waste.
We are not looking for just another reusable cup design.
Think beyond just the vessel for carrying coffee, and develop a way to cause behavior change at a massive scale.
A successful approach should consider the following:
- Waste Reduction how does the Idea reduce the number of non-recycled coffee cups thrown away each year?
- Resources Required what resources will it take to implement the Idea? (money, energy, water, materials, time, etc)
- New or Existing Capabilities does the Idea use existing technologies or approaches? If not, what must be created or invented to implement the Idea?
- The Whole experience Dont forget the importance of the whole experience. Alternatives to paper cups are available today but they are not being widely used. How effective is the Idea likely to be in achieving its goal?
Submissions can be made in the form of image, audio or video files. This open submission process encourages you to submit ideas from sketch form all the way to rendered prototypes and communication campaigns.
- People aged 18 to 50
- Consume multiple cups of coffee per day, away from home
- Convenience driven
- Living consciously
- Living in the city & in the suburbs
- Behavior changing
There are no mandatory requirements in terms of visualization or format of your submission, but keep in mind that a clear, appealing presentation and precise written description of your idea helps the community and jurors understand and rate it appropriately.
Entries will be judged on a variety of qualities, including how they reduce waste, what resources they require, new or existing capabilities required for implementation, and the overall user experience.